DGFX collaborated with Forbes Insights and EY to deliver sustained multi-channel thought leadership campaigns that drive engagement year over year. As a full-service creative design and production partner, DGFX envisioned the metaphor of neurological synapses as a theme threading through the campaign. For the print report, we devised a custom data viz style inspired by the EY brand. To build momentum over the life cycle of the campaign, a regular schedule of video, interactive and social media content was furnished to the editorial team.
Interactive Development & App Deployment
A series of web apps to bolster the campaign and drive leads to the Forbes-EY team. The app allows user to benchmark themselves against the report's research, providing personalized infographics that are ready to share. Our development techniques produce highly portable code that can deployed on any server, with no back-end requirements, while still storing user results and contact information in the cloud.
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Video production
DGFX leveraged years of experience in field production and motion graphics to refresh the content over the life-cycle of the campaign, launching more-than a dozen in-person interviews with EY leadership focusing on key research.
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